Every year, Subway holds a Buy One Get One Free promotion. The problem? MOST CUSTOMERS GET FULL FROM eating the first SUB, AND they don’t know what to do with the SECOND.
So we created special takeaway bags that allowed customers to give their free sub to someone, with a message to say what they really feel.
Sales went up by 9%, All thanks to a free second sub and a bunch of takeaway bags.
EXECUTIVE CREATIVE DIRECTOR: DOMINIC STALLARD
CREATIVE TEAM: PAOLO AGULTO, KIMMY DE LEON, ANDREA CID
