IN SINGAPORE, PEOPLE BELIEVE THAT THE PSLE EXAM defines a child’s future – a thinking that FILLS STUDENTS WITH ANXIETY. But is this belief true?
StarHub, a brand that connects families, wanted to remind parents that their children are more than their PSLE grades. So we asked parents to grade their children on the things that truly make them special: kindness, honesty, sense of wonder, and more. We then gave the grades to the students one hour before the release of their PSLE grades, reminding them that they are much more than just their exam RESULTS.
CREATIVE DIRECTORS: KHALID OSMAN, LESTER LEE
CREATIVE GROUP HEAD: PAOLO AGULTO
CREATIVE TEAM: MARVIN LIANG, JOSTAR CHAN
LOGISTICS: VALERIE NG
