In 2018, customer dissatisfaction with the telco industry reached an all-time high. StarHub’s social media pages were flooded with tirades and threats of cancellation. Something was painfully clear: we needed to change. So instead of ignoring the hate like a typical telco, we used it as motivation to say goodbye to the old ways.
The campaign resonated with Singaporeans, garnering more than 7.2 million views, 40% increase in tv-sign-ups, and 10,000 new mobile subscriptions – all IN 2 WEEKS. StarHub shops got so PACKED, we had to ask PEOPLE to sign up online. Proving that when you embrace reality, you GET TO make it better, too.
CREATIVE DIRECTORS: LESTER LEE, KHALID OSMAN
CREATIVE GROUP HEAD: PAOLO AGULTO
CREATIVE TEAM: JOSTAR CHAN, CHRISTINE LIM
DIRECTOR: BEN SIOW
DIRECTOR OF PHOTOGRAPHY: ALAN YAP
