CIMB wanted to attract new customers by giving them free holidays around the world – something every other bank does.
how can we POSSIBLY make CIMB’s FREE holiday promoTION stand out?
In Singapore, employees are entitled to a standard of 14 DAYS OFF a year – not nearly enough for a proper round-the-world trip. So, to make CIMB’s promo more enticing, we took it up a notch by offering to pay not just for the flights and accommodations, but also the salaries of everyone who’ll have to take unpaid leave to enjoy our prize.
CREATIVE DIRECTORS: LESTER LEE, KHALID OSMAN
CREATIVE GROUP HEAD: PAOLO AGULTO
ART DIRECTOR: JOSTAR CHAN
BUSINESS DIRECTOR: FIONA HUANG
