VIRGIN ACTIVE WANTED TO GIVE FREE TRIAL CLASSES FOR THEIR NEW GYM. BUT THEY DIDN'T WANT JUST ANYONE TO GET THE FREEBIES – THEY WANTED PEOPLE WHO ARE HAPPY TO SWEAT IT OUT.
SO WE CREATED THE HUMAN COUPON: 1.74 METERS AND 70 KILOGRAMS OF VIRGIN ACTIVE TRIAL COUPONS, RUNNING AT 21 KPH. WE THEN UNLEASHED HIM IN THE CITY, WHERE 18,000 CBD WORKERS LAID EYES ON HIM. THOSE WHO CHASED HIM GOT A FREEBIE AND LIVED HAPPILY EVER ACTIVE.
EXECUTIVE CREATIVE DIRECTOR: DOMINIC STALLARD
CREATIVE TEAM: PAOLO AGULTO, ANDREA CID, CINZIA CROCIANI
