DBS WANTS SINGAPOREANS TO use their live fresh credit cards to shop from their eco-friendly merchants. BUT USING COUNTLESS TONNES OF BROCHURE AND MAILER PAPER TO PROMOTE SUSTAINABILITy? that's A LITTLE TOO HYPOCRITICAL, EVEN for us.
so instead, we put OUR message on items that help singaporeans live more sustainably: cruisers, bikes, REUSABLE bags, GARDENING GEAR, and other items that reduce carbon footprint. by reimagining OUR MEDIA, we got our message featured on fashion AND POP CULTURE SITES – platforms that print ads and mailers never WOULD'VE REACHED.
CREATIVE DIRECTORS: ETIENNE LESOURD, PAOLO AGULTO
CREATIVE TEAM: ADITHYA VENUGOPAL, SAMANTHA YOUNG, CHRISTY QIAO, REVATI BANERJI, BEV TAN
PRODUCERS: JULS ONG, INSYIRAH ABDULLAH
PHOTOGRAPHER: STEFAN KHOO
