In today’s world, speed is the new currency. Fast is no longer fast enough, especially if you’re one of Southeast Asia’s most hyped start-ups. So to launch JustGrab, Grab’s newer and cheaper fixed fare solution, we went faster than fast.
We went instant.
Through e-billboards and geo-targeted ads, we released real-time data pitting JustGrab’s fares against taxi fares. Singaporeans were able to see how much cheaper JustGrab rides are in any given place, at any given time. You can probably guess what happened next: Grab hit an all-time high in bookings, smashing the campaign KPI in just 2 weeks.
CREATIVE DIRECTORS: JOJI JACOB, KHALID OSMAN
CREATIVE GROUP HEAD: PAOLO AGULTO
CREATIVE TEAM: CHRISTINE LIM, RACHEL CHEW
BUSINESS TEAM: FIONA HUANG, MELISSA LAW
