Bots are sneaky – studies show that nearly half of internet traffic is from bots. They take over gaming, merch drops, and dating apps, and we can’t even see them.
World ID is the first digital human verification system that makes it easier to see who’s bot or not. But for people to use it, we must first make them see the bot problem – and that’s hard to do when bots control the ads that people see online.
SINCE WE CAN'T USE THE USUAL MEDIA, we created a new one: Botboard, the first mobile media innovation powered by a unified network of bots. ALL programmed to DETECT HUMANS AND ATTRACT THEIR ATTENTION. MAKING THE BOT PROBLEM – AND SOLUTION – IMPOSSIBLE TO MISS.
BOTBOARD WAS CAPTURED AND TURNED INTO A SERIES OF SOCIAL CONTENT FOR YOUTUBE, INSTAGRAM, AND TIKTOK.
GLOBAL CREATIVE LEADERSHIP: EDUARDO MARURI, MENNO KLUIN
CHIEF CREATIVE OFFICER: ALEX ABRANTES
EXECUTIVE CREATIVE director: paolo agulto
EXECUTIVE PRODUCER: ADRIENNE DARNELL
global design lead: BRIAN GARTSIDE
creative team: patrick mcpherson, jake leber, luis valencia, yi rong, WEIHAO LAM, ESTEBAN VITERI-LYNN
GLOBAL BUSINESS LEAD: LEIGH ARMSTRONG
BUILD AND DEVELOPMENT: MACHINE HISTORIES
